A Smart Data service
connecting individuals, organisations And apps.
DataPal is seeking to revolutionise the way that Individuals,
Organisations and Applications exchange, control and benefit from
personal information on the internet.
Individuals gain more control of their personal information, spending less time sharing and maintaining it. They can make better decisions and get more stuff done.
Organisations earn the data trust of their customers and reduce the effort needed to comply with data privacy regulation. They also gain a completely new inbound market channel.
Developers can focus on what their applications do rather than user data capture and data management functionality. Their users can be given the confidence of “DataPal inside”.
“The promise of the data economy is being jeopardized by mistrust and new regulation. Economic growth, scientific discovery and innovation are all at risk. Privacy-enhancing technologies could be the answer. The time has come for a paradigm shift around information sharing.” Source: World Economic Forum
Organisations and apps set the terms, and individuals 'check the box' to say they have read them and agreed, even though they probably have not.
Individuals do not trust organisations to "do the right thing" with their personal data. Marketers do not trust that ‘their’ data is accurate or current.
Compliance places a cost and workload burden on organisations and a level of hassle on individuals, when both are looking for ease of interacting.
Personal and purchase data makes up a market of billions, but there is no real mechanism for data subjects (individuals) to share in this.
There are over 1 trillion customer records in a world with a population of 8.1 billion. Each new system creates yet more records rather than using those already in place.
Despite legislation and legal ‘encouragement’ it is typically very difficult for individuals to move their data from one organisation to another.