From 1PD (First-Party Data) to MyPD+ (My Personal Data): Why Personal Data Needs a New Operating Model

For more than a decade, the digital economy has organised itself around a familiar hierarchy of personal data. We talk about: Third-party data (3PD), Second-party data (2PD), First-party data (1PD) and Zero-party data (0PD).

But today, it is no longer sufficient. At DataPal, we believe we are not building “better first-party data”. We are helping define the next logical stage in the evolution of personal data itself. A shift to what we call MyPD+.