Use Cases

Bringing DataPal to life with Use Cases.

Leisure and Entertainment Iain Henderson Leisure and Entertainment Iain Henderson

Use Case: Aggregate Viewing / Reading / Listening or Buying Data to Enable Genuinely Personalised Recommendations

People will regularly see recommendations popping up, for example on a streaming service, or a retailer, for something they have already watched, read,listened to or bought. That happens because the services in question don’t have a complete view of the person's history.

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Use Case: Supply Chain Data Transparency and Permission

In global logistics, shipment and cargo management involves data from many organisations and individuals — from shippers and consignees to customs agents, carriers, and intermediaries. This Use Case demonstrates how a logistics enterprise can use DataPal and the IEEE 7012 MyTerms consent framework to orchestrate multi-party data sharing, increase trust and visibility, and reduce operational bottlenecks — all while giving data contributors granular control over how their data is shared and used.

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Use Case: MyTerms Intent Based Advertising

What if advertising worked because you wanted it to—rather than because you were being watched?

For over a decade, digital advertising has relied on surveillance, inference and guesswork, eroding trust while wasting enormous budgets. MyTerms Intent-Based Advertising flips that model on its head. Instead of brands tracking people, individuals securely express their buying intentions—on their own terms—and invite relevant organisations to respond. Powered by DataPal, AI and the MyTerms (IEEE 7012) standard, this approach replaces profiling with permission, noise with relevance, and extraction with collaboration. The result is advertising that feels helpful, timely and respectful—creating better outcomes for customers, brands and the wider digital ecosystem.

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Health and Wellbeing Iain Henderson Health and Wellbeing Iain Henderson

Use Case: Health and Wellbeing Dashboard

Imagine having a complete, accurate picture of your health and wellbeing—curated by you, enriched by AI, and shareable only on your terms.

Today, health data is fragmented across apps, clinics, insurers and devices, leaving individuals without a single, trusted view of their own body. DataPal’s Health & Wellbeing Dashboard fixes that by bringing all records together in one private, AI-enhanced personal vault. Individuals gain clarity, control and the ability to share only what’s needed with gyms, insurers, GPs or specialists.

The result: better decisions, richer insights, and a safer, more human way to manage sensitive health data.

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Finance Iain Henderson Finance Iain Henderson

Use Case: Personal and Family Financial Dashboards

What if individuals and families could finally build a complete, real-time view of their finances—independent of any bank, adviser or provider?

This Use Case explores how DataPal’s Open Finance Plus Me model empowers people to create their own AI-enhanced financial dashboard, pulling together pensions, investments, insurance, mortgages and more into one trusted, user-controlled view. By combining fiduciary data management, open APIs and intelligent augmentation, individuals gain clarity, confidence and access to guidance when they need it—without surrendering their data.

The result: better decisions, broader access to advice, and the foundation for a new era of fairer, more innovative financial services.

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Finance Iain Henderson Finance Iain Henderson

Use Case: Transaction Intelligence

DataPal Transaction Intelligence transforms raw, incomplete bank transaction data into rich, structured, and user-controlled financial insights. By enabling individuals to ingest, clean, and augment their own transaction records — while maintaining full control over who can access them and for what purpose — this Use Case demonstrates how personal data can be made truly portable, usable, and privacy-preserving.

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