Today’s children are growing up in the most surveilled environment in human history. Every click, every milestone, every life event — tracked, analysed and often monetised. A child today could face 80 or even 100 years of digital surveillance. MyTerms is the mechanism which children can grow up with, benefiting from digital technology and connectivity WITHOUT the shockingly bad bits that they have now.

Many would say that her outlook is quite bleak: Having to input her details time after time to live in her digital world; then having to give her consent for the data to be used; little control over this data once she has given it; increasing levels of identity theft; huge imposition of irrelevant promotional messages. And all of is this driving a multi-billion dollar industry of which she has no share.