MyTerms must also be seen as a mechanism through which our kids can grow up with the massive benefits that digital technology and connectivity WITHOUT the shockingly bad bits that they also have now.

Many would say that her outlook is quite bleak: Having to input her details time after time to live in her digital world; then having to give her consent for the data to be used; little control over this data once she has given it; increasing levels of identity theft; huge imposition of irrelevant promotional messages. And all of is this driving a multi-billion dollar industry of which she has no share.