Meta to track workers' clicks and keystrokes to train AI
Meta will start tracking the way employees work, including their keystrokes and mouse clicks, to train its artificial intelligence (AI) models. The company, which owns Instagram and Facebook, told workers on Tuesday that a new tool will run on Meta's computers and internal apps, logging their activity to be used as training data for AI technology.
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The problem
One Meta employee, who asked not to be identified, said having their smallest actions on a computer being used to train AI model as workers expect a slew of additional job cuts feels "very dystopian".
"This company has become obsessed with AI," they told the BBC.
Another person who recently left the company said the tracking tool is "just the latest way they're shoving AI down everyone's throat".
The solution
DataPal flips the model from “you are the training data” to “you decide if, how, and when your data is used—and get value back.”
What’s going on here?
Companies like Meta are normalising deep behavioural tracking (keystrokes, clicks) to train AI. Even if “protected,” individuals have no real control, visibility, or participation in the value exchange.
How does DataPal solve this?
No silent tracking. No default surveillance. Only explicit, contract-based participation—on your terms.
The DataPal shift
This isn’t just a privacy fix — it’s a power shift.
From passive data capture to active data control
From hidden tracking to transparent contracts (via MyTerms)
From zero value to shared value (opt-in data exchange)
Instead of being quietly observed to train AI, individuals become:
active participants, decision-makers, and beneficiaries of the AI economy.
If you would like to find out more, arrange a Proof of Concept (PoC) or discovery session for your business then please contact us.
