We in the DataPal team have been developing our core product for the last 12 months, and actively running our ’Simulator’ environment for 9. We’ve learned a lot along the way. In this post we summarise those learnings, and begin to point the way forward to the live product launch.

Many would say that her outlook is quite bleak: Having to input her details time after time to live in her digital world; then having to give her consent for the data to be used; little control over this data once she has given it; increasing levels of identity theft; huge imposition of irrelevant promotional messages. And all of is this driving a multi-billion dollar industry of which she has no share.