Use Case: MyTerms Intent Based Advertising

What if advertising worked because you wanted it to—rather than because you were being watched?

For over a decade, digital advertising has relied on surveillance, inference and guesswork, eroding trust while wasting enormous budgets. MyTerms Intent-Based Advertising flips that model on its head. Instead of brands tracking people, individuals securely express their buying intentions—on their own terms—and invite relevant organisations to respond. Powered by DataPal, AI and the MyTerms (IEEE 7012) standard, this approach replaces profiling with permission, noise with relevance, and extraction with collaboration. The result is advertising that feels helpful, timely and respectful—creating better outcomes for customers, brands and the wider digital ecosystem.