Use Case: Programmatic Comparison Shopping Across a Range of Service Categories
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Use Case: Aggregate Viewing / Reading / Listening or Buying Data to Enable Genuinely Personalised Recommendations
People will regularly see recommendations popping up, for example on a streaming service, or a retailer, for something they have already watched, read,listened to or bought. That happens because the services in question don’t have a complete view of the person's history.

