Lidl's new loyalty scheme less generous, shoppers say
Upset Lidl shoppers have complained on social media the supermarket chain's updated loyalty scheme is less generous than before.
Under changes to the programme which came into force on Tuesday, customers collect points rather than reward coupons, with £1 spent equalling one point. The update brings Lidl's system more in line with rival supermarket chains, though some have said it is a downgrade from rewards such as 10% off vouchers for spending £250 in a month.
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The problem
Lidl said the change has been introduced "following customer feedback" and that it gives shoppers "even better value".
However, some shoppers on social media believed the overhaul would see them saving less, not more.
One commenter said that they would now need to spent a lot more to get a free bakery treat than the previous offer of spending £10 in a month.
Others said the old rewards system was the only reason they shopped at Lidl and that they would now go elsewhere.
"It's honestly insulting for them to try and frame this as any sort of improvement," one customer said.
Another said that £250 worth of shopping used to get you 10% off your next shop.
"Now we get a loaf of bread and a cucumber," they calculated, noting that a cucumber costs 100 points and a seeded bloomer costs 150.
The solution
DataPal enables a new model for loyalty and rewards built around customer-controlled data relationships.
Instead of brands merely extracting customer data in exchange for limited rewards, DataPal creates a transparent and contractual value exchange between individuals and organisations.
Using:
MyKey for sovereign identity
MyTerms for machine-readable permissioned contracted agreements
Smart Data Receipts for portable transaction history
DataPal AI Agents for customer-side optimisation and automation
…organisations can create loyalty ecosystems that are more trusted, more interoperable and significantly more valuable.
If you would like to find out more, arrange a Proof of Concept (PoC) or discovery session for your business then please contact us.
