NHS to reward people who walk 30 minutes a day
Getting your steps in has long been linked to better health and for the first time the NHS is to start giving people rewards for doing exercise.
Early next year, NHS England will launch a "marathon a month" challenge, asking people to walk for around 30 minutes a day.
Those who do it every day will hit roughly 26 miles a month the distance of a marathon.
Users will be able to log their walks online, or through their phone or smartwatch.
And the NHS says those who complete the challenge will then be eligible for rewards which could include incentives and discounts.
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The problem
Millions of people are not sufficiently active, contributing to poorer health outcomes and increasing pressure on NHS services. Current wellness programmes often require individuals to share health and activity data with multiple organisations, with limited transparency, control or ongoing incentives. Trust, privacy and long-term engagement remain significant barriers to participation.
The solution
Using DataPal, individuals could choose to securely share verified activity data from their smartphone or wearable directly with the NHS and participating reward partners under their own machine-readable MyTerms. Personal AI agents could automatically manage permissions, redeem rewards and monitor progress, while DataPal provides a trusted audit trail of what data was shared, with whom, for what purpose and for how long. This creates a transparent, privacy-preserving incentive ecosystem where individuals remain in control of their health data while organisations receive only the verified information they need.
If you would like to find out more, arrange a Proof of Concept (PoC) or discovery session for your business then please contact us.
