My Personal Agents and how they will radically improve CRM and change Customer Experience (CX).

The way we as individuals interact with companies (our "suppliers") is on the brink of a major change, driven by the rise of personal agents. These AI-powered "customer-side agents" are set to revolutionize CRM by shifting control from companies to individuals.

I’m going to start with MyTerms and work inwards because that is the protective outer layer/ wrapper which shields and empowers the other components - and thus the individual human behind them. Firstly - what do we mean by ‘MyTerms’?

The relationship between companies and their customers has always been a delicate dance, but in the digital age, it feels increasingly one-sided. Businesses demand more and more data from individuals, yet struggle to manage it effectively, leading to hidden costs and missed opportunities.

In looking at the concept of 'smart data', and data portability more generally, it would be great if there was one area that stood out as both tactically and strategically as a great place to start. To cross that chasm, one might consider the following start points.

What if there was a viable means for individuals to receive fair value and utility from their data, and for businesses to directly access the personal data they need in a transparent, compliant way?

We in the DataPal team have been developing our core product for the last 12 months, and actively running our ’Simulator’ environment for 9. We’ve learned a lot along the way. In this post we summarise those learnings, and begin to point the way forward to the live product launch.

Many would say that her outlook is quite bleak: Having to input her details time after time to live in her digital world; then having to give her consent for the data to be used; little control over this data once she has given it; increasing levels of identity theft; huge imposition of irrelevant promotional messages. And all of is this driving a multi-billion dollar industry of which she has no share.