…In fact any relationship that has a digital component benefits from both parties having their own relationship management capabilities. As peers. Not the current model in which one party has the tooling and the power, and the other can only do as they are allowed. That’s clearly where we are headed with DataPal.

Building apps is easy. Right? We can build a quick app for that! However managing user data safely is not. Poor data handling creates security, privacy and governance risks that slow teams down and erode trust. New standards and personal data platforms now allow developers to plug in secure, consent-driven user data services — accelerating development, improving UX, and putting individuals firmly in control of their data.

Today’s children are growing up in the most surveilled environment in human history. Every click, every milestone, every life event — tracked, analysed and often monetised. A child today could face 80 or even 100 years of digital surveillance. MyTerms is the mechanism which children can grow up with, benefiting from digital technology and connectivity WITHOUT the shockingly bad bits that they have now.