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From 1PD (First-Party Data) to MyPD+ (My Personal Data): Why Personal Data Needs a New Operating Model
For more than a decade, the digital economy has organised itself around a familiar hierarchy of personal data. We talk about: Third-party data (3PD), Second-party data (2PD), First-party data (1PD) and Zero-party data (0PD). But today, in the evolution of personal data we see a shift to MyPD+.