Real-world Uses
Use Cases
DataPal in Action: Real-world applications for a high-trust data economy.
MyTerms Standards
AI-Ready Infrastructure
Smart Data Principles
Use Case: Advertising for AI Agents
For more than twenty years, digital advertising has relied on predicting what people might want. Cookies, browsing history, location data and behavioural profiling have all attempted to infer intent after the fact.
AI changes this model completely.