Real-world Uses
Use Cases
DataPal in Action: Real-world applications for a high-trust data economy.
MyTerms Standards
AI-Ready Infrastructure
Smart Data Principles
Use Case: AI-Ready Waste Tracking with Trusted Data Relationships
As governments increasingly digitise environmental reporting, organisations must exchange trusted information across complex supply chains involving waste producers, carriers, brokers, treatment facilities and regulators.
The UK's new Digital Waste Tracking service is one of the first national examples of this shift.
Use Case: Trusted Health & Wellbeing Rewards
Healthcare providers around the world are looking for new ways to encourage healthier lifestyles while reducing long-term pressure on health services. Rewarding positive behaviours such as regular walking, exercise and healthy living has enormous potential, but only if individuals trust how their personal data is being used.
Use Case: Advertising for AI Agents
For more than twenty years, digital advertising has relied on predicting what people might want. Cookies, browsing history, location data and behavioural profiling have all attempted to infer intent after the fact.
AI changes this model completely.
Use Case: Loyalty on Your Terms
Loyalty schemes were originally designed to reward customers for repeat purchases and build stronger relationships between brands and consumers. But over time, many programmes have become increasingly opaque, fragmented and frustrating.

