Use Case: Tickets on Your Terms: Fair Access for Real Fans
Eliminating ticket touting, bots, and resale inflation through verified identity and enforceable data contracts
Overview
Live events should belong to fans - not bots, brokers, or black-market resellers. Yet today, high-demand tickets are routinely snapped up by automated systems and resold at inflated prices, locking out genuine audiences and damaging trust in event brands.
This Use Case shows how DataPal - powered by MyTerms (machine-readable contracts) and MyKey (sovereign digital identity) - creates a fair, transparent ticketing ecosystem where access is verified, resale is controlled, and tickets stay at face value. And then the same tooling enables more evolved interactions between demand and supply. Then all parties to an event can share richer, deeper and more accurate information and context around actual and potential attendees.
Context
Ticketing sits at the intersection of commerce, identity, and experience. For major concerts, sports events, and festivals, demand massively outstrips supply.
Despite advances in ticketing platforms, three structural issues persist:
Identity is weak or spoofable
Terms of sale are unenforceable once tickets are issued
Secondary markets operate largely outside of issuer control
This creates a fragmented, opaque system - where value leaks away from organisers and artists, and trust erodes among fans.
Challenge
Bots and scalpers can dominate primary sales, using automation to secure large ticket volumes
Fans lose out, forced into resale markets with inflated prices
Event organisers lose control of pricing, brand perception, and audience composition
PR backlash is common, with accusations of unfairness and profiteering
Current controls (CAPTCHAs, queues, limits) are easily bypassed or insufficient
At its core, the system lacks verifiable identity and enforceable, portable terms.
Solution
DataPal introduces a fan-first ticketing model built on:
MyKey → A unique, individual-owned digital identity that verifies each ticket holder as a real person
MyTerms → A machine-readable contract attached to every ticket transaction, defining how that ticket can be used, shared, or resold
This shifts control:
From platforms and intermediaries → to individuals and organisers
From implicit, unenforceable policies → to explicit, enforceable agreements
Tickets become smart, governed assets, not just static digital files.
How It Works (Flow)
Fans register with MyKey
Fans sign up for ticket access using their unique MyKey (e.g. name@mykey.me)
Identity is verified once and reused across events
Richer, deeper context around the fan and their application
Ticket Purchase Under MyTerms
When purchasing, fans agree to MyTerms conditions such as:
One ticket per verified individual
Resale only at face value
Transfer only via approved channels
Bot Prevention by Design
Each purchase is tied to a verified MyKey identity
Automated bulk buying becomes impractical without real identities
Smart Ticket Issuance
Tickets are issued as contract-bound digital assets
Ownership and permissions are logged and auditable
Controlled Resale & Transfer
Fans can resell or transfer tickets only within MyTerms conditions
Pricing rules (e.g. face value only) are enforced automatically
Event Access Verification
Entry requires matching the ticket to the holder’s MyKey identity
Prevents duplication, fraud, and unauthorised resale
Post-Event Data Control
Fans retain control over their attendance and transaction data
Can choose to share insights with organisers for rewards, perks and enabling downstream event planning and access
Actors
The Individual (Fan / Data Owner)
Uses MyKey to prove identity and access tickets
Is able to share richer context data as an input to existing and future event planning and be eligible for rewards in return
Controls how their ticket and related data are used or shared
The DataPal Platform
Manages identity verification (via MyKey integration)
Applies MyTerms contracts to each ticket
Handles ingestion, validation, and permission management
Maintains an auditable record of ownership and transactions
The Organisation (Event Organiser / Ticketing Platform)
Defines fair-use conditions via MyTerms
Requests only necessary, purpose-limited data for ticketing and entry
And an optional conversational interface to enable mutual context sharing to improve event planning and experience
The AI Layer
Detects suspicious behaviour (e.g. attempted bulk purchases)
Recommends fair allocation strategies (e.g. fan prioritisation)
Provides insights to organisers on genuine fan engagement
Benefits
For Fans (Individuals)
Fair access to tickets at original prices
Protection from inflated resale markets
True ownership and control over ticket use
More evolved engaged around event planning and attendance
For Ticketing Platforms
More transparent, trusted ecosystem
Reduced need for reactive anti-bot measures
New premium services based on verified identity
Access to improved ticket allocation mechanisms
For Event Organisers
Direct relationship with genuine fans
Protection of brand and pricing integrity
Reduced fraud, bot activity, and PR risk
For the Ecosystem
Elimination of exploitative secondary markets
Shift toward transparent, contract-driven commerce
Stronger trust between all participants
Richer, deeper event planning data-sets
Outcomes
Significant reduction in bot-driven purchases (identity-linked access removes anonymity)
Near-elimination of price-gouging resale through enforceable MyTerms
Higher fan satisfaction and trust → improved loyalty and repeat attendance
Improved data quality → organisers engage real audiences, not proxies
Reduced customer complaints and negative press around ticketing fairness
Improved insights for downstream event planning
