Use Cases

Bringing DataPal to life with Use Cases.

At Home Iain Henderson At Home Iain Henderson

Use Case: Programmatic Comparison Shopping Across a Range of Service Categories

Your services. Your data. Better deals — automatically. DataPal brings all your subscriptions and contracts into one intelligent view, uses AI to understand what really works for you, and unlocks smarter comparisons and better offers — on your terms. When it’s time to switch, everything is already in place with your AI Agent acting on your behalf.

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Leisure and Entertainment Iain Henderson Leisure and Entertainment Iain Henderson

Use Case: Aggregate Viewing / Reading / Listening or Buying Data to Enable Genuinely Personalised Recommendations

People will regularly see recommendations popping up, for example on a streaming service, or a retailer, for something they have already watched, read,listened to or bought. That happens because the services in question don’t have a complete view of the person's history.

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Work Iain Henderson Work Iain Henderson

Use Case: Supply Chain Data Transparency and Permission

In global logistics, shipment and cargo management involves data from many organisations and individuals — from shippers and consignees to customs agents, carriers, and intermediaries. This Use Case demonstrates how a logistics enterprise can use DataPal and the IEEE 7012 MyTerms consent framework to orchestrate multi-party data sharing, increase trust and visibility, and reduce operational bottlenecks — all while giving data contributors granular control over how their data is shared and used.

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Work Iain Henderson Work Iain Henderson

Use Case: Intent Based Advertising

What if advertising worked because you wanted it to—rather than because you were being watched?

For over a decade, digital advertising has relied on surveillance, inference and guesswork, eroding trust while wasting enormous budgets. MyTerms Intent-Based Advertising flips that model on its head. Instead of brands tracking people, individuals securely express their buying intentions—on their own terms—and invite relevant organisations to respond.

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Health and Wellbeing Iain Henderson Health and Wellbeing Iain Henderson

Use Case: Health and Wellbeing Dashboard

DataPal’s Health & Wellbeing Dashboard unifies fragmented health data into one private, AI-enhanced vault under individual control. It delivers a complete, accurate view of your wellbeing and lets you share only what’s needed—securely and on your terms—for smarter decisions and safer, more human healthcare.

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