For more than twenty years, digital advertising has relied on predicting what people might want. Cookies, browsing history, location data and behavioural profiling have all attempted to infer intent after the fact.

AI changes this model completely.

Loyalty schemes were originally designed to reward customers for repeat purchases and build stronger relationships between brands and consumers. But over time, many programmes have become increasingly opaque, fragmented and frustrating.

Live events should belong to fans - not bots, brokers, or black-market resellers. Yet today, high-demand tickets are routinely snapped up by automated systems and resold at inflated prices, locking out genuine audiences and damaging trust in event brands. This Use Case shows how DataPal - powered by MyTerms (machine-readable contracts) and MyKey (sovereign digital identity) - creates a fair, transparent ticketing ecosystem where access is verified, resale is controlled, and tickets stay at face value.