An entire global industry emerged around answering a single question: "May I collect and use your data?"

Driven by ePrivacy and GDPR and similar legislation around the world, organisations adopted cookie banners and consent tools to demonstrate compliance and give individuals greater control over how their personal information is collected and processed.

Whoever controls the server controls the context. And whoever controls the context controls the outcome. For nearly forty years, the dominant architecture of the digital world has been client–server. It powered the web. It enabled ecommerce. It scaled cloud computing. And it quietly shaped the power structure of the internet. Now it’s time for Agent-Agent.

Today’s children are growing up in the most surveilled environment in human history. Every click, every milestone, every life event — tracked, analysed and often monetised. A child today could face 80 or even 100 years of digital surveillance. MyTerms is the mechanism which children can grow up with, benefiting from digital technology and connectivity WITHOUT the shockingly bad bits that they have now.