In global logistics, shipment and cargo management involves data from many organisations and individuals — from shippers and consignees to customs agents, carriers, and intermediaries. This Use Case demonstrates how a logistics enterprise can use DataPal and the IEEE 7012 MyTerms consent framework to orchestrate multi-party data sharing, increase trust and visibility, and reduce operational bottlenecks — all while giving data contributors granular control over how their data is shared and used.

What if advertising worked because you wanted it to—rather than because you were being watched?

For over a decade, digital advertising has relied on surveillance, inference and guesswork, eroding trust while wasting enormous budgets. MyTerms Intent-Based Advertising flips that model on its head. Instead of brands tracking people, individuals securely express their buying intentions—on their own terms—and invite relevant organisations to respond. Powered by DataPal, AI and the MyTerms (IEEE 7012) standard, this approach replaces profiling with permission, noise with relevance, and extraction with collaboration. The result is advertising that feels helpful, timely and respectful—creating better outcomes for customers, brands and the wider digital ecosystem.