Burnham vows crackdown on ‘rip-off’ business practices to ease cost of living

TrustMyTerms
Written By Bede Feltham

Government Targets Subscription Traps and Misleading Discounts in New Consumer Crackdown

The government has promised action against business practices that make it easy for consumers to sign up, but difficult to understand what they are agreeing to—or to leave. The proposed measures signal a broader move towards clearer terms, genuine choice and more accountable digital relationships.

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The problem

Consumers can be drawn in by inflated “was” prices, invented discounts and subscription journeys designed to make cancellation unnecessarily difficult. With around 155 million active subscriptions in the UK and an estimated £1.6 billion spent annually on unwanted services, unclear terms and hidden catches are creating significant financial harm and further weakening trust between people and businesses.

The solution

New rules will demand clearer information, renewal reminders, cooling-off periods and simpler cancellation. DataPal can help businesses go further by making the terms of a relationship transparent, machine-readable and verifiable from the outset. Through permissioned agreements and auditable records, individuals (and their AI assistants) could understand, manage or withdraw from subscriptions more easily, while responsible organisations demonstrate that meaningful choice and accountability are built into every customer relationship.

Use Cases
Use Case: Trusted Health & Wellbeing Rewards
MyTerms, MyKey, AI Agents, Smart Data, Privacy Signals, Trusted Data Relationships, Health and Wellbeing, HealthData
Use Case: Trusted Health & Wellbeing Rewards
MyTerms, MyKey, AI Agents, Smart Data, Privacy Signals, Trusted Data Relationships, Health and Wellbeing, HealthData

Healthcare providers around the world are looking for new ways to encourage healthier lifestyles while reducing long-term pressure on health services. Rewarding positive behaviours such as regular walking, exercise and healthy living has enormous potential, but only if individuals trust how their personal data is being used.

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MyTerms, MyKey, AI Agents, Smart Data, Privacy Signals, Trusted Data Relationships, Health and Wellbeing, HealthData
Use Case: Advertising for AI Agents
MyTerms, MyKey, AI Agents, IEEE7012, Identity, Intention Economy, Smart Data, Privacy Signals, Trusted Data Relationships
Use Case: Advertising for AI Agents
MyTerms, MyKey, AI Agents, IEEE7012, Identity, Intention Economy, Smart Data, Privacy Signals, Trusted Data Relationships

For more than twenty years, digital advertising has relied on predicting what people might want. Cookies, browsing history, location data and behavioural profiling have all attempted to infer intent after the fact.

AI changes this model completely.

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Use Case: Loyalty on Your Terms
MyTerms, MyKey, AI Agents, IEEE7012, Identity, Intention Economy, Loyalty, Retail, Smart Data, Smart Receipts, Retail Media, CX
Use Case: Loyalty on Your Terms
MyTerms, MyKey, AI Agents, IEEE7012, Identity, Intention Economy, Loyalty, Retail, Smart Data, Smart Receipts, Retail Media, CX

Loyalty schemes were originally designed to reward customers for repeat purchases and build stronger relationships between brands and consumers. But over time, many programmes have become increasingly opaque, fragmented and frustrating.

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MyTerms, MyKey, AI Agents, IEEE7012, Identity, Intention Economy, Loyalty, Retail, Smart Data, Smart Receipts, Retail Media, CX
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If you would like to find out more, arrange a Proof of Concept (PoC) or discovery session for your business then please contact us.

Contact us
Bede Feltham https://www.marketinghybrid.com/
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